Who We Are

D_Eternal is India’s leading brand for Puzzles, Toys and Games. We engage consumers through D_Eternal extensive product portfolio which includes varied range of Cubes starting from 2x2, 3x3,…., 13x13, different shapes of Cubes(Fisher, Fruit), Megaminx, Mastermorphix, Gear, Barrel, Axis and the list goes on. We also offer Electric car, building blocks, Chess, Business game and more. We sell our products via our D_ETERNAL website and we are also available on other e-commerce platform like Amazon and Flipkart.

Our Motive

We are committed to empower the YOUNG generation to develop their skills & capabilities in order to reach their full potential.


Our Mission

To become first choices of young generation for our products and experiences that inspire, entertain and develop them through play.

Our Brand Promise: Trust & Quality

Trust is founding stone to pave new journey in order to go hand in hand with customers for long-term success of our brand D_ETERNAL. Our relationship with our customers especially the children and communities is built on their belief that we will live up to our commitments. We take our Heritage as a trusted partner to parents and families very seriously. We earn trust by operating with Qualitative product, integrity and transparency and being true to our mission and motive.

Product Attributes


Consumer experience is the centre focus area during exploration of new products along with purposeful play. We focus heavily on how our toys look, how they function, what materials they are made of, and how they are packaged.



Our products are designed, developed and constructed in such a way that they meet all applicable safety standards. When parents and families choose to buy our products, they can be assured that the safety and well-being of their children is our top priority.



We develop and create products that are accessible to many. Our commitment to our consumers is to make their children’s learning worthwhile and Eternal. We aim to ensure that D_ETERNAL products will enhance their kids physical and mental activities.